We’re Hiring

Head of Marketing and Growth

Status: Fractional (~80 hours per month / ~20 hrs/week)

Location: Remote

Reports To: CEO or Integrator

Role Summary and Purpose

The Head of Marketing and Growth serves as the strategic engine and proactive growth driver for Dr. Kim D'Eramo's MindBody Medicine platform. Grounded in a big-picture vision to reach millions, this role requires a marketing leader whose execution matches Dr. Kim’s visionary excellence to dramatically expand brand reach, grow the audience, and drive revenue.

In this position, you will own both the strategy and hands-on execution of a predictable, scalable, year-round marketing engine, establishing continuous lead generation mechanisms rather than relying solely on intermittent launches. Bringing deep marketing expertise to the table, you will take the reins to initiate growth strategies, clarify brand positioning, define target audiences, optimize sales funnels, and oversee paid ad campaigns to scale reach.

Working as a true partner to leadership, you will strategically leverage Dr. Kim as a primary brand asset while ensuring all marketing remains deeply rooted in her authentic voice, core values, and overall business purpose. You will champion data-driven, intentional initiatives focused on long-term business goals, clarity, and measurable impact, translating vision into seamless, automated digital workflows, email sequences, and high-converting campaign launches.

Core Responsibilities

1. Automated Workflows, Funnels and Tech Architecture

  • Automated Email and Workflows: Architect, build, test, and maintain automated email sequences inside Circle (welcome series, nurture flows, evergreen funnel sequences, and post-purchase onboarding).

  • Funnel and Landing Page Building: Build and optimize landing pages, opt-in forms, checkout pages, and thank-you sequences on Squarespace and Circle.

  • Platform and Systems Administration: Serve as technical administrator for Circle (email marketing, courses, community) and Squarespace (main website), managing backend settings, tag structures, integrations, and deliverability protocols (DKIM/SPF/DMARC).

  • Technical Troubleshooting: Identify and resolve platform glitches, broken links, payment portal issues, and form errors quickly.

2. Campaign Production, Launch Execution and Event Logistics

  • Program Planning: Coordinate content schedules, program promotional calendars, and graphic assets with the team to ensure brand consistency.

  • Launch Coordination: Plan, build, and execute end-to-end promotional workflows and launch logistics for courses, online workshops, and programs.

  • Webinar and Event Setup: Handle tech setup, registration forms, automated reminder emails, and post-event replay delivery for live workshops, Zoom calls, and virtual events.

  • Copy Formatting and Layout: Edit, polish, and format raw copy provided by Dr. Kim and lead mentors into production-ready broadcast emails, sales pages, and launch sequences.

  • Visual Asset Creation: Design clean, visually appealing graphics in Canva (email headers, landing page visuals, social promo graphics, and downloadable PDFs).

  • Content and Social Coordination: Lead content planning in direct partnership with the Social Media Lead.

3. Marketing Planning, Analytics and EOS Integration

  • Promotional Planning and Alignment: Collaborate with the team to align upcoming promotional initiatives, campaign timelines, and quarterly business goals (Rocks).

  • KPIs and Weekly Dashboard Tracking: Track, evaluate, and report key performance metrics weekly (email open/click rates, opt-in conversions, launch revenue, and audience growth metrics).

  • EOS and Meeting Cadence: Participate in weekly L10 meetings and quarterly planning sessions to report metrics, review operational progress, and solve bottlenecks (IDS).

4. Operational Coordination and Team Alignment

  • Vendor and Asset Oversight: Oversee external contractors and ensure marketing assets align with brand standards and campaign deadlines.

  • Workflow and Process Maintenance: Maintain clear SOPs and documentation for all backend setups, launch checklists, and automated marketing flows.

Required Qualifications and Experience

  • Tech Stack Proficiency: Deep hands-on experience with Circle, or similar, (for email marketing, courses, and community) and Squarespace (or similar CMS builders).

  • Marketing Operations and Automation: Proven experience building multi-step automated email workflows, conditional logic, customer tagging, and digital course funnels.

  • Launch and Event Mechanics: Track record of setting up and coordinating digital program launches, webinar funnels, and registration workflows.

  • Basic Design and Production Skills: Skilled in using Canva to format clean, professional marketing graphics, email headers, and PDFs.

  • EOS and Metric Orientation: Familiarity with EOS principles is a major plus. Experience tracking weekly KPIs on a dashboard, analyzing, and presenting during weekly meeting structure.

  • High Attention to Detail: Exceptional quality assurance skills, ensuring all links, tags, automation triggers, and email copy are thoroughly tested before going live.

If interested email us at support@drkimd.com!